We are a family of three who have been sent to Ukraine to plant churches. We are constantly growing and learning how to be the people God calls us to be.
We enjoy life, and want to share with others the things that make our lives so great.
This week I came across an advertisement that stood out to me. It's something I've heard in passing, but never saw the ad. Yesterday one ended up in my car so I thought I'd share it with you.
I am no marketing genius, and probably only have a superficial understanding of how advertising works. But from what I gather, a common practice among business advertisements is to highlight aspects of your business that makes you unique. Find a service that you are especially qualified to offer, or a characteristics that sets you apart from the rest of businesses in your industry, and highlight those.This advertisement I found is for a moving company. They highlight a couple services that they offer that may cause you to hire them. For instance, they work around the clock seven days a week and they offer special vehicles to move items that may be out of the ordinary. But the first line on their advertisement is something that is pretty rare in Ukrainian moving companies. It is the first line on their advertisement as it is likely what they want people to notice first about them. Something to cause a passerby to glance at it and continue reading the advertisement.
In case your curious "всегда трезвые" means "always sober". That's right. The service that this company provides that sets them apart from the rest is the guarantee that their employees will show up to move your possessions sober. They won't be drunk!
I'm guessing you reaction to this is similar to my first reaction. Your probably asking yourself, "Is this serious"? Sadly, it is. People here generally have no expectation for those involved in "grunt" work to remain sober all day. Alcoholism is definitely a huge problem here, so much so that an advertisement that offers sober workers, is not the normal. It is the trait that sets this business apart from the rest.